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KMID : 0926620220270040036
Korean Journal of Hospital Management
2022 Volume.27 No. 4 p.36 ~ p.55
Exploring Factors of Corporate Entrepreneurship within Medical Institutions : Focusing on the Perspective of Participants in the In-house Innovation & Start-up Contest
Han Jae-Hoon

Park Byeung-Tae
Park Byung-Jin
Abstract
Purpose: This study explores the diffusion factors of corporate entrepreneurship among members of medical institutions.

Methodology/Approach: The study explores the case of Granum Sinapis Center at Seoul St. Mary's Hospital, the first medical institution to establish a support organization for ?innovation and start-up? as well as examines the changes in individual perceptions of participants in the institution?s in-house contest. Among the 140 participants in the 2nd Contest held in 2022, seven participants were selected for interview in consideration of their job occupation and years of service. In-depth interviews were conducted for each individual.

Findings: The participants applied for the contest under the direct and indirect influence of co-workers as well as compensatory factors. An individual's corporate entrepreneurial characteristics can be innate or acquired. The participants of the in-house contest had a positive experience in contrast to the existing organizational culture.
The results reveal that emotional support from top and middle managers, along with the role of dedicated departments, can affect innovative behavior.

Practical Implications: Contest participants reported personal growth, improved job satisfaction, and a change in perception of the organizational culture; they expressed their willingness to recommend. The results confirm the need to support such systems and shift focus to managerial (emotional) support and dedicated resources for developing individual entrepreneurship.
KEYWORD
Corporate Entrepreneurship, Hospital Organizational Culture, Organization Effectiveness, Job Satisfaction, Innovative Behavior
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